Website Design and Development in Charlotte
Optimizing Your Website for Lasting First Impressions
While your digital campaigns and ads attract consumers, your website is the hub of your marketing efforts. Regardless of where customers encounter your business’s ads, your website is the first place they will visit.
Your website’s design also affects how more than 94% of consumers perceive your business. Slow and difficult-to-navigate websites create a bad first impression and drive potential consumers away.
That’s why it’s so important that you have a partner ensuring your website is well-designed and well-optimized. At Beasley Media Group, we create compelling websites that foster conversation, design experiences that engage visitors, drive action and deliver measurable results for your business.
Our Approach to Web Design and Development
Expert web design and development maximizes your ads’ impact. That’s why we design each web page to drive action. Whether consumers visit your site to sign up, purchase or just learn more about who you are, we evaluate your target audience’s behaviors, preferences and interactions with other websites to create intuitive user journeys and guide visitors from the landing page to conversion.
We also build responsive web designs. Today, over 60% of global website traffic is from mobile devices. Above all, with over 4.32 billion active mobile users, you must stand out to attract the greatest number of consumers to your website. We build fast-loading, mobile-responsive web designs that reduce bounce rates and keep visitors engaged.
As with ad campaigns, we continue working after launching your website. We continually analyze and refine the web design and functionality to maximize customer conversions through campaign strategies.
Your Website, Powered by the Latest Technology
Our team of professionals uses the latest and most efficient technologies to offer your clients a smooth, dynamic and high-performing web experience, whether developing a custom platform or a company website. HTML, CSS, Vue.js and Node.js are just a few of the languages and frameworks within our development experts’ skillset.
For firms that want to handle their website and content independently, we develop sites using popular content management systems, such as WordPress, Shopify and Webflow. With this tech-driven approach, we don’t just create websites; we build digital experiences that elevate your marketing campaigns.
Designed for the Mobile First
Your mobile website design has a great header that attracts your customers, but what about the rest of your page/website? Most websites make the mistake of having a good starting point and visually appealing design but miss the user experience. About 57% of internet users say they won’t recommend a business with a poorly designed mobile website.
Your website is your primary conversion tool, so to ensure every interaction is intuitive and compelling, you must consider your customer’s perspective while designing your mobile website. This is our approach at Beasley Digital.
Our mobile-first design and development strategy ensures your site performs at its best, regardless of screen size.
User Interface and Experience Design: Driving Conversions Through Superior UI/UX
Advanced User Interface and User Experience Expertise
The user interface and user experience directly impact how users view and use a website, making them essential components of web development. While UI concentrates on appearance and feel, UX focuses on functionality. Together, they produce a website that accomplishes business objectives and is aesthetically pleasing.
According to a recent study, the power of a well-designed UI can increase conversion rates by nearly 200%, and a smooth UX can increase conversion rates by 400%.
We commit to a well-designed UI that creates an immediate positive impression, keeping users hooked and driving them to act. We prioritize strategic UI elements that drive more conversions, such as clear calls to action and intuitive forms.
Seamless SEO Integration
A beautiful website is only effective if it is searchable online. Search engines favor fast-loading, mobile-friendly and easy-to-navigate websites with strong UX. Improving user engagement and lowering bounce rates also boost your page’s rankings. As a part of our services, we audit your website to identify areas requiring SEO improvements to enhance existing advertising efforts.
Our SEO and web development teams work closely to build websites that look great and receive exceptional search ratings.
Complete Maintenance and Support
Regular maintenance ensures a website delivers results long after it is launched. Web development maintenance and support are essential for keeping a website secure, functional and optimized over time. Here’s what’s typically included in our routine maintenance and support:
Software and Plugin Updates
We maintain the most recent versions of the content management system, as well as plugins and frameworks for functionality and security.
Code Optimization
We improve code to decrease errors and increase performance.
Applying Security Patches
Applying security patches: We mend security loopholes, although rare, to guard against vulnerabilities.
Speed improvements
We investigate and enhance server response, code and image quality to improve load times.
Database Optimization
We continually maintain and clean your database to ensure your website performs seamlessly.
Server Maintenance and Optimization
We ensure the host environment is operating effectively.
Resolving Technical Issues
We regularly check and resolve broken links that form errors or display issues.
Regular Backup and Restore
We back up your website regularly and provide a speedy recovery in case of website problems.
Emergency Support
We offer help with troubleshooting, responding to inquiries and resolving urgencies.
Achieve Your Business Goals With Advanced Web Development
Search engines rank websites by whether they are fast-loading, mobile-friendly and easy to navigate. Those with substantial UX rank highly. Some of the most recognizable brands in the world, including Coca-Cola, American Airlines, Planet Fitness, Honda and Dunkin’ Donuts, continue to see the positive results of combining UI and UX to drive action from their potential customers. Partner with us to create a website that makes a lasting impression and drives more sales.
See our website portfolio and learn more about how our expertise in design and development can boost your brand’s image and sales.
Request a website consultation with us today.