Unlock the Power of Podcast Advertising in Charlotte
If you’re looking for a unique way to connect with a niche audience, you might want to consider podcast advertising. Podcasts are often viewed by their listeners as trusted information sources, so introducing your brand to audiences in this way can automatically establish a level of trust for your business.
However, if you’re like most business owners, you may not know where to even begin with this process. Let Beasley Media Group bridge the gap. With decades spent in radio advertising, we have lots of experience engaging audiences through audio. Our team of experts can handle all elements of the process, from creating your ads to distributing them, leaving you to focus your energy where it’s best spend: running your business.
Why Podcast Advertising Really Works
Podcast audiences are loyal, engaged and highly receptive to brand messaging. In fact, studies by Nielson show that more than 60% of listeners take action after hearing a podcast ad. You simply can’t get this level of listener engagement with other forms of digital media.
Unlike traditional ads, podcast sponsorships are integrated into the conversation to make them feel more natural and, therefore, they’re more effective. Podcasts also create an intimate listening environment. They’re a place where hosts can build trust with their audience. This trust increases brand recall and conversion rates more than other digital ad formats can.
Our Podcast Network: Reach the Charlotte Market
At Beasley Media Group, our massive portfolio of podcasts helps you find your audience. From sports and business to lifestyle or entertainment, we have the perfect show with the right audience to share your message. With millions of downloads and dedicated listeners, our network offers a premium space for you to really make an impact. We offer:
Local and National Shows
Our podcasts have millions of downloads and loyal followers. We can place your ads in high-traffic shows that capture the interest of Charlotte’s diverse demographic.
Targeted Content for Every Brand
From niche interests to mainstream appeal, our network spans multiple genres, so we can share your message with the people most likely to convert. If you want to connect with sports fans, lifestyle enthusiasts or business professionals, we have the right fit.
Consistent Engagement
You can share your brand message with an audience that comes back week after week.
Ad Formats for Maximum Impact
We offer different types of ads to fit your marketing goals.
- Host-Read Ads: Host-read ads provide an authentic endorsement from a trusted podcast host. They're experts at weaving your brand into their conversations in a way that feels natural and less like an ad. Choose from preroll, midroll and postroll ads. Preroll ads happen at the start of the podcast, while midroll ads are placed at specific points in the episode. Postroll ads remind listeners about your brand with a call to action at the end of the podcast. Whatever option you choose, we can make sure your listeners hear your message at just the right moment.
- Brand Series: A branded podcast series helps create custom content for your brand. This is a great idea if you want to explore a certain topic and provide real value for your audience. These series create long-form content that spans over multiple episodes. Repetition is key.
- Sponsorships and Integrations: Sponsoring an entire podcast or including your brand in podcast discussions means your message becomes a part of the content itself. This increases your brand's exposure and positions it as an important part of the conversation. It also helps the ad to feel more organic.
Creative and Production Services
Need help crafting the perfect ad? No problem. Our in-house production team offers everything you need to convey your brand's tone and messaging. Here's a bit more detail:
Scriptwriting:
We work closely with you to create a script that communicates your message. If you want a serious tone or a fun, conversational style, our writers can change the content to match your brand voice.
Professional voiceovers:
We take care of the editing to ensure a professional and polished end result.
Audio editing and sound design:
Build recognition with consistent messaging across platforms.
Custom jingles and music beds
Adding unique jingles can make your ad more memorable. Our audio experts will create music that fits your brand's unique personality.
Why Choose Beasley Media Group for Podcast Advertising in Charlotte?
Beasley Media Group is trusted in Charlotte. We deliver high-quality content and deep audience engagement. Here’s why so many customers choose to partner with us for podcast advertising:
- Local expertise, national reach: We know Charlotte's unique market very well and can offer access to local or national podcast audiences.
- Established podcasts: We have access to top local and national podcasts across different genres.
- Proven engagement: Our listeners trust our hosts, which makes our ads more effective.
- Expert targeting and analytics: We offer insights to make sure your ads reach the right audience and show you how they perform.
- End-to-end production support: We can handle every aspect of ad creation, from scriptwriting to editing.
Measuring Success: Track Every Impression
Our digital attribution tools help you track direct engagement and conversions from your podcast ads. You can see exactly how well your campaign is doing and how it impacts your business. For local businesses, our foot traffic attribution services measure how podcast ads drive customers to your store or location. This is invaluable for seeing how the campaign is working in real life. We also provide insights into your audience’s behavior and preferences, allowing us to optimize your ads and targeting for future campaigns to make sure you’re reaching relevant listeners.
Let's Get Your Brand Heard
Want to connect with listeners in Charlotte via podcasts? Our ads help you reach audiences across different genres. Whether you’re launching a new product or increasing brand awareness, podcast advertising could be the perfect solution. Explore our podcast network today, or contact us now to create a custom campaign.