Beasley Media Group — Radio Advertising in Charlotte
Even as the world shifts toward digital marketing solutions, we shouldn’t underestimate the power of local radio ads. Radio advertising remains one of the most effective marketing strategies for engaging audiences and growing your brand in Charlotte. It has a broader reach and is more affordable than most advertising platforms.
Beasley Media Group is your Charlotte radio advertising partner. We have 59 terrestrial radio stations countrywide in 14 U.S. markets, with a reach of over 30 million listeners every week. Call us now for radio advertising opportunities, and let us help you reach your target audience.
Station Formats and Audience Profiles
Station formats are templates that describe the content radio stations broadcast. They help stations engage their listeners based on interests and demographics. At Beasley, we provide different station formats tailored to diverse audience profiles. Our station formats in Charlotte cover news, music, information and entertainment.
Our compelling station formats feature a wide range of programming and on-air personalities to help elevate your radio advertising campaign. We can combine our radio formats to deliver powerful results for your marketing strategy. Below is a breakdown of our station formats and audience profiles.
Adult Contemporary
We offer adult contemporary content through K104.7 FM. The station has three popular shows and appeals to adult listeners aged 25 to 55 years. We play hits from the last decade, covering genres such as rock, R&B and pop. The station also features interviews, entertainment news and lifestyle content.
Top 40
Top 40 station formats feature the latest hits in the music scene. This radio format appeals to younger audiences and often plays songs across multiple genres. Listeners can tune into Kiss 95.1 FM in Charlotte to discover the top 40 songs of the past week or month. Our station also features celebrity news, contests and events.
Urban
Urban formats play R&B, hip-hop, pop and soul hits. They typically target younger listeners and feature black or African-American artists and celebrities. We offer diverse urban music via Power98 FM. Our station features local news, contests, podcasts and event news to keep listeners engaged and entertained.
Adult Urban Hits
Adult urban station formats play classic soul, R&B and jazz hits. This radio format targets older audiences and consists mostly of songs older than 10 years, which have mass appeal among listeners from diverse cultural backgrounds. Running local radio ads on this station can help your brand attract new customers and increase sales.
Country
Country radio formats blend older country hits with newer songs that appeal to fans both young and old. Listeners can tune into Country 103.7 FM to get information on upcoming events and the latest entertainment and celebrity news. The station also features contests and podcasts.
Podcasts
We operate podcast radio formats in four U.S. markets, including Charlotte. Beasley has partnered with KMG Networks and Podcast Radio to provide listeners with an engaging multiplatform radio experience. The podcasts include on-demand audio content from popular publishers such as TED Audio, Evergreen and Wondery. You can leverage this station format to reach dedicated podcast listeners with local radio ads.
Spanish Contemporary Hits
Brands targeting Spanish listeners can advertise on our Spanish contemporary hit radio station. This station format plays top hits by Spanish musicians and covers diverse genres, from classic hits to musical tracks. This radio station also features news, sports and lifestyle content.
Sports Talk
Sports lovers can tune into Fox Sports Radio Charlotte. This sports talk station covers the latest basketball, football, soccer and golf news, as well as featuring contests, interviews and lifestyle news. You can leverage this station to reach ardent sports fans and promote your brand.
Where Can You Air My Local Radio Ads in Charlotte?
Our extensive radio network can help you advertise your business to locals or the entire nation. Here are some of the Charlotte radio stations that could air your next ad campaign:
NuTune Country
Connect with country music fans and grow your brand by advertising on our exciting new discovery station.
Playa Charlotte (94.7 HD2)
Make your brand unforgettable—advertise on Play 99.1 and reach fans of today’s hottest Top 40 hits!
WSOC F3 (Podcasts)
Put your brand in the spotlight—advertise on Podcast Radio US and reach listeners who love discovering fresh voices and stories!
WBAV (V 101.9)
Connect with an engaged audience—advertise on V101.9 and reach fans of today’s R&B and classic soul!
WPEG (Power 98 FM)
Boost your brand—advertise on Power 98 and reach fans of the hottest hip hop and R&B!
WNKS (Kiss 95.1)
Take your brand to the next level—advertise on Kiss 95.1 and reach passionate fans of today’s hottest hits!
WKQC (K104.7)
Reach a dynamic audience—advertise on K104.7 and connect with fans of Charlotte’s best variety of music!
WBAV - HD2 (Fox Sports Radio Charlotte)
Reach sports fans where it matters most—advertise on Fox Sports Radio Charlotte and put your brand in front of passionate sports enthusiasts!
WSOC (Country 103.7)
Amplify your brand—advertise on Country 103.7 FM and connect with loyal fans of today’s hottest country music!
If you need guidance, our Charlotte team can help you choose the perfect marketing mix and stations for your business.
Ad Production Capabilities
Radio advertising requires the input of an expert to deliver strong results. Our ad production team has what it takes to design captivating radio commercials using a range of production capabilities.
Script Writing
We use creative techniques to craft compelling local ads that engage your audience without interrupting their radio experience. Our talented team employs tactics such as humor and storytelling to capture listener attention and promote your brand.
Voiceover Talent
Beasley has an experienced team of voice artists with vast experience producing authentic radio ads. Our local radio ads convey your message with clarity and authority to achieve your marketing goals.
Sound Engineering
We can add sound effects, such as jingles and music, to your ads to draw attention and captivate your audience. This strategy helps create an enjoyable radio experience while promoting your brand.
Ad Recording
Here at Beasley, we use state-of-the-art recording equipment to produce high-quality radio ads. Our team will also edit and polish your advertisements before publishing them on air.
Mixing and Mastering
We'll mix and master your radio adverts to improve sound quality and clarity. Our team of experts will refine your ad to make sure it plays well across diverse station formats and devices.
Sponsorship and Promotional Opportunities
We provide innovative sponsorship opportunities for brands to build awareness and attract customers. Our radio stations run sponsored contests and programs to help position your business ahead of the competition. You can also promote your brand by sponsoring weather reports, celebrity news and sports.
Radio Advertising Benefits and Capabilities
Radio advertising remains relevant in today’s digital era, having unmatched reach. According to a Nielsen Audio study, radio reaches 92% of U.S. adults weekly in key markets.
It’s also more cost-effective than other marketing platforms, providing a higher return on investment on a lower budget. Another Nielsen study shows that local radio ads can deliver 10 times ROI, making them more affordable than TV or social media ads.
Brands seeking to build brand awareness can rely on radio advertising. Radio ads have a higher brand recall since you can repeat your message several times in a single show. They also have massive potential to build trust by creating personal connections between listeners and radio hosts.
Get Radio Advertising Rates in Charlotte
Beasley Media Group runs authentic and engaging radio ads from over eight stations in Charlotte to provide listeners and advertisers with an exceptional radio experience. We use diverse radio advertising strategies to help brands create awareness and drive sales. Call us now to learn more about our approach and get radio advertising rates in Charlotte.