Maximize Reach with CTV & OTT Advertising in Charlotte

Target Engaged Viewers Across Streaming Platforms with Beasley Media's Scalable Solutions

Advertisers today have access to technologies that deliver high customer attention, campaign scalability and real-time monitoring. Top among these are connected TV (CTV) and over-the-top (OTT) advertising solutions.

CTV advertising is shown on internet-connected TVs, such as Roku, Apple and smart TVs, while OTT advertising is shown on streaming platforms, such as Netflix and Disney+. Statista reports a 95% completion rate for CTV and OTT ads, and at Beasley Media, we can help you translate these numbers into:

High Engagement

Better Brand Recall

Efficient Ad Spend

Build and launch CTV advertising campaigns that scale with full monitoring, real-time optimization and cross-platform integration.

Why Choose CTV/OTT Ads?

The shift from traditional TV to internet TV and streaming platforms has been underway for a while now. According to Comscore, there was a 64% increase in total hours watched on CTV between 2020 and 2023. This makes CTV/OTT ads a prime opportunity for Charlotte business owners who want to tap into extensive reach, scalability, granular targeting, personalization and cross-platform integration. CTV and OTT ads can make that possible, and we’re committed to helping you.

Reach More Customers on a Small Budget

Picture unlocking your true potential and telling your brand story across a large audience without restrictions. CTV and OTT ads let you do that, and now even small businesses can become visible on the main stage.

Our OTT ad agency has helped companies such as yours minimize ad spend and reach millions of customers. We'll help you get even better outcomes with our powerful analytics, superior targeting strategies and deep industry expertise. Launch your streaming TV campaign with us to discover your growth potential.

Keep It Effortless, Personal and Predictable

Have you ever dealt with unpredictability in ad formats, budgets and customer feedback? CTV and OTT ads make it easy due to data-driven personalization. You can be sure we'll show your ads when and where users are more likely to show interest in your business.

We offer premium placement and prime-time visibility for your ads and personalize them based on specific demographics, such as individual behavior, household income and buying habits. Switching to our CTV/OTT ads makes your marketing predictable and traceable.

Reduce the Risk of Ad Fatigue

The average person sees about 5,000 ads in one day. This excessive exposure to commercials elevates the risk of ad fatigue, where targeted audiences tend to avoid, escape and skip ads. To counter this, we set up our CTV/OTT ads to appear at strategic places and times. We monitor and optimize viewer experiences so that ads promote brand love, not hatred.

Get a custom CTV/OTT strategy from us. Your ads will run on high-performing platforms and we'll help you drive local leads and generate a high level of brand appeal.

Launch Faster, Scale Smarter

Our CTV ad services are flexible and simple. We don't tie you up in long-term contracts, and getting started is easy. Give it a test-drive and see for yourself. We're the best fit for your growth goals, allowing you to launch campaigns rapidly and scale them across markets with accurate data.

When you work with us, our OTT ad agency makes continuous improvements throughout the campaign to hit and exceed your targets. We also buy ads on streaming platforms, such as Hulu, with high completion rates.

Redefine Brand Awareness

Top businesses in Charlotte understand that brand awareness is a numbers game. With CTV/OTT ad services, you can expose your business to a large audience. Comscore reported over 11 billion hours of ad-supported content was streamed in the USA in 2023. Those numbers can be staggering to hear, but it translates to an enormous opportunity for business owners.

Among the millions of streamers and billions of content hours streamed daily, we'll help you reach high-converting audiences and capture new leads outside your niche. Whether you're just launching a new business or expanding into new markets, we're here to help.

Preroll ads:Ads at the start of the content
Midroll ads: Ads in the middle of the content
Postroll ads: Ads at the end of the content
Interactive ads: Ads that encourage user interaction through clickable elements, such as calls to action and surveys
Overlay ads: Pop-up or banner ads that appear on top of the streaming content

A/B Testing: We implement ad creatives based on past data in our acquisition channels. We also conduct custom A/B tests guided by market trends, demographics and audience preferences.
Attribution: We track impressions to see how many people view your ads. We also monitor many other metrics, such as cost per completed view, engagement rates and return on ad spend, to optimize budget efficiency and maximize your return on assets.

Leverage Our Other Platforms for More Growth

We own 57 radio stations with cross-market audiences across the country. We further provide capabilities in digital marketing, podcasts, newsletters, digital out of home and Quu ads for car radio receivers.

We’ll help you create consistent brand visibility across these platforms and channels. Our full-funnel integration approach improves reach, engagement and conversions, so you can trust us to help you achieve omnichannel dominance and top-of-mind awareness among your customers and prospects.

Launch Your CTV Campaign

CTV and OTT ads are changing the landscape of advertising, driving reach, engagement, flexibility and scalability like never before. At Beasley Media, we work hard to help businesses in Charlotte take advantage of these benefits and accelerate growth. Launch your CTV campaign with us today. Contact us to get started.