Stand Out in a Crowded Market
Boost Retail Traffic With Omnichannel Marketing in Charlotte
Retailers operate in a highly competitive business environment, focusing on strategies to capture customer attention and grow market share daily. Building successful marketing campaigns to drive traffic requires creativity, foresight and sound strategic guidance.
Our Beasley Media Group agency offers the resources your retail business needs to get results. Our Charlotte, North Carolina, team specializes in omnichannel retail marketing strategies that connect with audiences, extend your brand’s message and increase revenue.
Work with us on seasonal campaign strategies and traffic-driving promotions that touch all channels, including digital and audio integration, and bring customers to your locations.
Seasonal Campaign Strategies
Our strategists take a 360-degree approach to seasonal campaign strategies, working to identify moments during the year that will allow your brand to shine. They have extensive expertise in identifying trends and special events and taking advantage of them through various services.
Market Insights and Timing
Brands work with us across multiple platforms, including radio, digital, online and events, and they can access a treasure trove of real-time consumer data. Our consumer insights allow you to predict shopper behavior and build impactful, targeted campaigns. They also provide the ability to analyze competitors and how they approach the market, which helps identify gaps as opportunities. Finally, our data lets you identify emerging trends and time campaigns around holidays, seasonal changes or other big moments.
Omnichannel Execution
We're best known as one of the country's largest radio broadcasters, with nearly 60 AM and FM radio stations in 10 states reaching about 20 million consumers weekly. However, we're a multiplatform media company offering access to marketing opportunities through podcasts, newsletters, email, social media and other digital platforms. Maximize your return on investment by taking advantage of omnichannel campaigns.
Brand-Level Campaigns and Conversions
Retail marketers want to be on customers' minds year-round, not just during peak seasons or other specific moments. We'll help you complement your seasonal campaigns with brand-level messages that position your store as an economic mainstay. We can also create remarketing campaigns to reach your customers across media channels.
Traffic-Driving Promotions
Seasonal campaigns are just one focus for retail marketers. Throughout the year, you can also design regular promotions that increase retail traffic even when it isn't a holiday or other important event. Collaborate with us to develop campaigns that resonate with target audiences, using tactics such as:
High-impact Brand Exposure
Sponsor a live event, station remote, or celebrity appearance to put your brand directly in front of shoppers. We can also build customized spot lengths or live spots and use interactive banners, homepage takeovers, and other dynamic digital advertising formats.
Customized Live and Digital Content
Enhance reach with flexible, engaging formats tailored to your goals — from live reads to integrated digital placements — designed to maximize visibility and engagement.
Precision Targeting
Our industry-leading data analytics let you reach specific audiences with greater accuracy. Gain insights into listener demographics, interests, and behaviors, and take advantage of geotargeting capabilities like geofencing.
Incentive-Driven Marketing
Loyalty and reward programs continue to rise in popularity. Our team can help design impactful incentive strategies for your customers, including referral bonuses and membership perks.
Digital and Audio Integration
One of the benefits of working with us is our unique expertise in integrating radio and audio retail marketing with digital advertising. Our stations offer opportunities to extend your audio messages to our websites and other online properties. Our planners will help you craft creative digital and audio strategies in several ways, including:
Audio Streaming
You can expand addressable audiences by repurposing your investment in over-the-air broadcasting onto various streaming platforms, reaching listeners on multiple devices such as home and car radios, mobile phones, tablets and laptops.
Podcast Sponsorships
We can create customized sponsorships involving podcast partnerships, connecting with audiences that have opted in to receive the content and allowing for greater engagement.
Email Marketing
Access podcast and newsletter lists to provide personalized content and offerings to customers via email, hitting an opt-in audience for maximum effect.
Retail Marketing at Events
Our Beasley Media Group agency can help you efficiently bridge the online and offline worlds through our portfolio of event marketing opportunities. Integrating digital and audio with events can significantly enhance visibility and customer loyalty. Some of our event marketing solutions include:
Live Events
To forge deeper connections, put your brand in front of engaged fans at concerts, fairs, festivals and other local events. Your retail business can capture attention and earn new customers through on-site branding, product demonstrations or exclusive VIP areas.
Station Remotes
Align your message with on-site station remotes that feature Beasley Media Group on-air personalities, many of whom are local celebrities. Having well-known individuals host broadcasts or appear at your store can help draw traffic and turn those visitors into buyers through real-time promotions.
Custom Events
Work with our team to create events specifically built around you, your brand and your target audiences. These could be in-store promotions or custom community events, extending your reputation as a leader in the local economy.
We offer retail marketing expertise to create immersive brand experiences to help your store stand out.
Boost Your Retail Sales
Increase retail traffic by working with our Beasley Media Group agency. Our experienced Charlotte team will help you create traffic-driving promotions and seasonal campaign strategies to elevate your retail marketing. Highlighting customized campaigns, comprehensive analytics, substantial community reach and engagement, we’ll help you grow your retailing business. Call or contact us online for a consultation.