Strengthen Your Firm’s Reach
Grow Your Legal Practice With Legal Marketing in Charlotte
A multichannel marketing campaign reaches customers through various channels. It’s one of the most powerful tools you can use to build trust and generate more leads for your firm. This is because it meets customers where they’re already spending time, whether commuting to work or browsing social media. There’s also less risk because you aren’t relying on a single channel to make an impact.
Increase Your Success With Integrated Campaigns
Companies that use this strategy are three times more likely to succeed than those using separate or nonintegrated campaigns. Including more channels in your marketing strategy or making better use of current ones can enhance retention rates and boost revenue and customer engagement.
At Beasley Media Group in Charlotte, we can help your law firm build a successful campaign. We specialize in marketing strategies to generate leads and increase revenue.
Practice Area-Specific Marketing Strategies for Law Firms
Specificity is key in marketing. If you want to add value for your customers, ensure you’re sharing a valuable, tailored message. Our team can work with you to target clients needing legal help, which is key for building your strategy. How you communicate with individuals seeking a divorce lawyer will differ from that with families needing estate planning services. Targeted legal practice marketing strategies can ensure your messaging resonates with those who need your services.
Trust and Authority Building
When clients need a lawyer, trust is everything. They often have a lot at stake and want to feel reassured that they’re choosing the right attorneys. Like many customers, legal clients begin their search for an attorney online. In a study by Martindale, more than 70% of surveyed individuals would choose an attorney based on their location and area of practice.
For convenience, many would look for a firm within a 60-minute drive from their home. Searches such as “attorneys near me” or “attorneys in Charlotte” would be at the top of the list. While search engine optimization can boost your firm’s visibility, it’s not always sufficient. High-value clients focus on intent, evaluating local attorneys and assessing trustworthiness.
As many as 90% of respondents reported checking ratings when choosing an attorney. Potential clients might review testimonials, awards and industry recognition before deciding to work with you. To attract these clients, you need to broaden your reach with an effective marketing strategy that includes SEO and manages all aspects of your online reputation. We can help.
Compliance-Aware Creative Approaches
The goal of a marketing campaign is to foster trust. We focus on client-centered marketing, which addresses specific pain points and resonates with various client groups. This approach can help you prioritize your client’s needs over self-promotion. To strengthen your online presence, optimize your SEO using local keywords and maintain consistent contact information across all channels.
Your marketing must comply with Charlotte’s industry regulations. Clients sharing strong reviews about your services are one of your most powerful marketing tools. We can incorporate client testimonials into a broader campaign that builds trust and encourages potential clients to engage. We collaborate with industry experts who can speak highly of your law firm while staying safely within these boundaries.
The Benefits of Digital and Audio Integration
A successful marketing strategy involves connecting with your clients wherever they are. Relying on a single channel is risky and can mean missing out on potential clients actively searching for an attorney. An effective marketing strategy spends wisely on the proper channels rather than doubling down on just any platform. Our team can help you identify the most effective channels for your goals.
Law firms can use various digital strategies, such as SEO, content marketing and social media alongside radio, streaming services and podcasts. Each channel has its purpose as part of a broader campaign that attracts clients and builds your brand by:
- Optimizing your website and content with SEO to rank higher in search engine results for relevant keywords
- Placing ads on local radio stations to target specific locations and demographics
- Using self-service attorney advertising options on Spotify to deliver targeted ads to a vast audience
- Creating and sharing valuable content (blog posts, articles, videos, podcasts, etc.) to attract and educate potential clients
- Placing ads on relevant podcasts to help law firms reach a targeted audience interested in specific legal areas
- Engaging with potential clients on social media platforms, such as LinkedIn, Facebook, X (formerly Twitter) and Instagram, to build brand awareness and establish thought leadership
- Creating an email list and sending targeted email campaigns to nurture leads and share valuable content
- Running targeted online advertising campaigns on platforms, such as Google Ads and social media, to reach a wider audience
- Ensuring your Google Business Profile is complete and accurate to improve local search visibility
- Running targeted ads on Google to appear when people search for legal services in your area
- Using a customer relationship management system to track leads and manage client relationships
Combining digital and audio channels can help you reach the same customer across multiple touchpoints, a strategy that’s known to improve brand recall and conversion rates.
Grow Your Legal Practice With Us
Collaborate with us to expand your legal practice through multichannel marketing strategies that work. Contact us today to discuss a law firm marketing strategy that will help you generate more qualified cases and increase your revenue.