Make Every Seat Count
Drive Ticket Sales With Local Event Marketing in Charlotte
As many as 40% of consumers say price is the most important factor when buying tickets for an event. Nearly one-third say that location is just as important, emphasizing how powerful local marketing strategies can be for a successful event. At Beasley Media Group, we can launch engaging entertainment marketing campaigns in Charlotte to increase your reach, event recall and ticket sales. With over 60 years of experience in event promotion, our team uses innovative strategies and local connections to improve your visibility, drive event traffic and increase your revenue.
Maximize Impact With Trusted Voices and Strategic Radio Partnerships
Radio remains one of the most powerful and trusted mediums for influencing consumer behavior. From endorsements by popular on-air personalities to immersive station integrations and ticket giveaways, tapping into loyal radio audiences can significantly boost brand recognition, event attendance, and local engagement.
On-Air Personality Endorsements
More Americans listen to the radio than use Facebook each week, and they spend a lot of time doing it. Most adults listen to an average of 104 minutes of radio every day, making radio an excellent channel for marketing without the ongoing cost of paying for clicks. Approximately 77% of radio listeners say they’re willing to try a product if their favorite radio host recommends it.
At Beasley Media Group, we operate 57 radio stations across the U.S., so you can tap into these loyal followings to market your event. Recommendations from some of Charlotte’s most trusted radio hosts can directly influence your ticket sales and increase brand recall.
Station Event Integration
Partnering with a radio station in Charlotte is a clever way to leverage the station's local influence and increase exposure for your event. You can host live broadcasts directly from the venue and create a buzz around your event, increasing attendance. Weave your messaging into the radio station's social media posts, website banners and email newsletters to reach people across multiple touchpoints.
Ticket Giveaway Strategies
In 2014, Americans spent half of their day listening to AM/FM radio. Westwood One predicts that total AM/FM radio listening levels in the U.S. will grow by an estimated 10% in 2025.
The audio market is substantial and offers potential for entertainment marketing. One of the most effective ways to boost engagement for your event is with ticket giveaways. Radio stations can run contests and giveaways tied to your event to boost audience interaction and encourage attendance.
The Benefits of Digital and Audio
Audio advertising is popular, but combining it with digital advertising will give you the best results. Digital and audio marketing is a powerful combination that increases engagement, allows for precision targeting and delivers measurable results. Here's why it's so effective.
Wider Reach Across Multiple Platforms
Digital audio platforms such as Spotify or Apple Music can reach people when they're driving to work, running on the treadmill or cooking dinner. Americans spend an average of an hour and 45 minutes every day listening to digital audio, which is more than they spend on any other platform, making it a vital touchpoint for reaching your audience.
Targeting and Personalization
Digital audio advertising uses geotargeting to target customers based on who they are, where they live and what they listen to. This tactic allows you to send a message to potential customers when they travel within a certain distance of your venue or share an interest relevant to your event.
Dynamic ad insertion, which involves displaying messages to customers based on demographics, is another effective event promotion method. With podcasts, you can share prerecorded ads during preroll or midroll to increase engagement and conversion rates. This level of personalization makes audio ads two times more likely to increase ticket sales than display ads.
Increased Engagement and Recall
Audio captures a customer's attention in ways that visual ads can't, with the potential to increase ad recall by 60% compared to other marketing campaigns. Research also shows that customers are 36% more likely to remember ads they hear on streaming audio than ones they see on TV. However, using audio and digital technology together can make both channels more effective. Audio increases brand recall, while digital offers an opportunity for customers to take action.
Affordable With Measurable Results
Digital marketing is highly cost-effective and can drive a strong return on investment. It's also a channel many companies feel comfortable investing in due to measurability. Clients want to see quantifiable results for the hard-earned cash they invest in marketing.
Fortunately, analytics tools do just that. You can view your campaign performance in real time, track impressions, learn about listener demographics and monitor ad performance. Unlike other advertising mediums where you press the publish button and hope for the best, digital marketing allows you to refine your strategy as you go.
Simple Multichannel Campaigns
Combining digital and audio helps brands create consistent messaging across multiple touchpoints. Pairing streaming audio with social media or search campaigns significantly increases reach. Similarly, pairing audio ads with display or video campaigns creates an engaging brand experience for the consumer. For example, a business hosting a music festival might run geotargeted streaming ads alongside Instagram promotions to increase ticket sales and cross-channel exposure.
Event Marketing Strategies That Drive Results
Our team at Beasley can build data-driven marketing campaigns across various channels, including search engine optimization, social media and email marketing. Influencer partnerships are also powerful strategies to get well-respected community members talking about your event, while paid advertising can reach specific audiences online. To give you an idea of what to expect, we can run some of the following campaigns:
- Geotargeted ads to reach audiences who live near your venue or have a similar interest
- User retargeting to grab the attention of those who visited your website but didn't buy a ticket
- Short-form video content on platforms such as YouTube and TikTok to reach younger audiences
- Partnerships with local influencers to promote your event and offer special discounts
- Social media campaigns to promote early bird or last-minute specials to targeted audiences
Drive More Ticket Sales With Beasley Media Group Today
Our team at Beasley Media Group is ready to help you achieve event marketing success in Charlotte with our diverse campaigns that increase engagement and ticket sales. Contact us to promote your next event.