Affordable Marketing Solutions for Member-Focused Institutions
Credit Unions in a Changing Financial Landscape
Over the past decade, the banking world has experienced demographic change due to the rise of financial technology startups and cryptocurrencies. Despite these new developments and the growth of giant banking conglomerates, credit unions remain a significant player in the changing financial service markets.
Credit unions, at their core, remain community institutions. They build members within specific communities and provide specialized, caring service to address their customers’ financial needs. Unlike banks, credit unions are nonprofit institutions owned and operated by members rather than shareholders. Given their community orientation, credit unions often offer lower fees and better interest rates.
Growing Your Credit Union Membership in Charlotte
According to the National Credit Union Administration, more than 140 million people do business with credit unions nationwide — a number that keeps growing. Your credit union in Charlotte, North Carolina, must invest in an effective member acquisition strategy to keep your membership growing.
Our team at Beasley Media Group in Charlotte has extensive experience providing credit unions with the community platforms they need to build their membership numbers. We offer access to our radio stations in Charlotte and around the country, as well as targeted options in newsletters, digital displays, and social media. We can help your credit union campaign for member acquisition, communicate community values, and reach a younger and more tech-savvy population.
Member Acquisition Campaigns
Budgeting for Impact
Credit unions face a significant resource challenge in offering themselves as an alternative to banks. Often, their marketing budgets can't compare. That makes it critical for credit unions to spend each marketing dollar carefully to get the greatest possible return on investment.
Overcoming Awareness Hurdles
Attracting members to join often represents the biggest obstacle, as awareness of the benefits of credit unions has historically been a struggle. At Beasley Media Group, we have extensive experience in credit union marketing campaigns that deliver strong results.
Harnessing Social Media Influence
Our team can help you create and distribute clear, persuasive messaging that highlights the benefits of credit union membership, such as lower fees and thoughtful, personalized service. One way we can help is through cobranded social media initiatives that allow you to capitalize on the name recognition of our talented and well-recognized on-air talent in Charlotte. Mentioning your credit union on the social media profiles of station personalities can reinforce the credibility of your brand and enhance acquisition efforts.
Leveraging Podcast Advertising
Another credit union marketing method that we offer is localized podcast advertising. Podcast listeners choose which shows they listen to and when and how they consume the information. Having your community banking ads play during the station breaks can boost your acquisition capabilities.
Community Values Messaging
Credit unions have a compelling message — they position themselves as community-minded and focused on their customers’ best interests. However, certain marketing campaigns can quickly take credit unions down the wrong path by sending an inauthentic message. It’s essential to avoid the risks of inauthenticity, and our team at Beasley Media Group can help.
Your credit union can work with our strategists to highlight positive stances on social responsibility and inclusion. We can also help build spots that highlight uplifting customer stories, showing how your credit union came through for the people in the Charlotte community. Online and offline initiatives, highlighting both broadcast and digital channels, can also focus on investments your credit union has made in the community.
Young Adult Targeting Strategies
Demographic targeting is one of the biggest challenges in credit union marketing, as financial technology companies and digital currency such as Bitcoin allow customers to do more with their money in new and exciting ways. This means that credit unions struggle to stay relevant in the eyes of younger customers.
At Beasley Media Group, we can help you craft omnichannel campaigns that will position your credit union differently in the eyes of Generation Z and other youth groups. You can work with our strategists to develop a combination of digital and social media campaigns that feature content on platforms popular with younger customers.
This group of potential credit union members places a big emphasis on learning. Credit unions can develop workshops or other learning events, such as webinars, to position themselves as trusted guides in a fast-changing financial world. When credit unions highlight modernized banking experiences, they appear more relevant to potential younger members.
Digital and Radio Integration Benefits
The fragmented media environment means consumers have developed a hunger for information. Marketing your credit union on a single channel is never going to cut it.
That’s why our consultants at Beasley Media Group can help you build omnichannel campaigns that pair radio and digital opportunities to reach potential members wherever they hang out online. We can help distribute your content and other messaging across a broader base that touches on radio, social media and station websites. Some of the biggest stations in our network obtain 40% to 60% of their total audiences from digital platforms.
Credit Union Marketing Return on Investment
Tracking effectiveness is a challenge for everyone, but our staff at Beasley has extensive experience with credit union marketing measurement. We’ll help you develop an analytics plan that tells you what’s working in your campaign and what isn’t. Our approach to metrics is comprehensive and designed to provide the data and other insights you need to obtain greater returns and maximize your investment.
Strengthen Your Community Connection With Beasley Media Group
With their local focus, credit unions offer a significant alternative to traditional banks, but getting the word out is key. Work with us at Beasley Media Group to develop successful member acquisition campaigns, especially targeting younger adults. Highlight your community-oriented message to grow your credit union membership in Charlotte. Call us or contact us online for a consultation about your next campaign.