Streaming Audio Advertising in Charlotte with Beasley Media Group
Reach Engaged Listeners with Targeted Streaming Audio Advertising in Charlotte
Streaming audio delivers audio content to listeners over the web, letting you listen without downloading. It’s convenient and portable, creating a broad reach. Your Charlotte business can leverage streaming audio advertising to reach and engage prospective clients.
At Beasley Media Group, we offer innovative streaming audio and digital radio advertising solutions. With over 30 million weekly listeners, you can reach your target audience and promote your brand through our mobile apps and station sites. Get in touch with us soon for customized streaming audio ad solutions.
Audio Everywhere — Advertise on Audio Streams
Our programmatic audio advertising can help you reach your target audience. At Beasley, we can stream audio ads on our network and wherever else people access music, podcasts and audio content. Streaming audio sends on-demand content to listeners almost anywhere, allowing them to get it from our vast library and station sites.
According to Edison Research, 76% of Americans listened to audio streaming monthly in 2024. Your Charlotte business can use streaming audio ads to reach the ever-growing audio-streaming fanbase and build trust. You can present your promotional message before or during streaming with a simultaneous display advert on listeners’ screens.
We have a network of over 59 radio stations with popular hosts and loyal listeners, so you can take advantage of our national network to build brand awareness and grow your business.
Targeting Capabilities
Digital radio advertising allows for precise targeting. With Beasley, you can make your ads more engaging by customizing them to different customer categories. Here’s a breakdown of our targeting capabilities.
Behavioral Targeting
Behavioral targeting focuses on prospective clients based on their online habits, download history and purchase patterns. Understanding consumer behaviors and personalities helps you create customized audio ads aligned with your marketing strategy. Our Beasley team can collect data on customers' behavioral patterns, creating ads matching their interests.
Demographic Targeting
Demographic targeting is an effective marketing strategy that targets potential customers based on age and gender. We can create streaming audio ads relevant to specific consumers — for example, ads that target men, aged between 20 and 40 years interested in SUVs.
Device Targeting
Device targeting sends adverts to users based on the type of device they're using. At Beasley, we can tailor ads to specific devices such as smartphones, desktops or tablets. The device determines our ad format, allowing you to further personalize your ads.
Geographic Targeting
Geographic targeting allows you to target consumers based on location. We collect geographical information on your target audience and send relevant ads to them. Make the most of your advertising by marketing your brand locally in areas pertinent to your business.
Ad Format Options and Creative Specifications
We deliver digital radio ads in various formats. Most ads last between 15 and 30 seconds, but some can take up to 60 seconds in an advertising slot. The following is a breakdown of our ad format options.
Preroll
The preroll audio ad format broadcasts your ads before the main content plays. It's highly effective because it captures listeners' attention as they prepare to listen to their audio content. Beasley often runs preroll ads for podcasts and music streams.
Midroll
The midroll format inserts audio adverts midway through a streaming session. We can include your ad in a podcast episode or between songs for more reach. Beasley may also run your ad during a commercial break to not disrupt the listener's experience.
Postroll
The postroll ad incorporates your marketing message into a stream seconds before the end of the session. Audio ads sometimes run at the end of a digital stream, but this format delivers varying results since often listeners don't play the stream to the end.
Live-Read Ads
Live-read or host-read ads have the radio host run your ad during a live stream or broadcast. This uses the connection between the host and listeners to entice them to purchase your product or services. According to AdTonos, voice-activated call-to-actions have an 11.7% click-through rate.
Programmatic Audio Ads
Programmatic audio ads use modern technology to optimize your ads for real-time targeting. Our team can target your audience with real-time ads during streaming sessions for greater reach.
Blended Display Ads
These audio ads use visual elements to improve consumer experience. Your team at Beasley can add your marketing message before or during streaming with an accompanying display ad simultaneously playing on screens in the background. Popular options include logos, banners and images.
Measurement and Attribution Methods
Various attribution methods measure the effectiveness of our digital radio ad solutions. You can calculate the reach of your audio ads based on the number of streams and listeners at any given time, and you can use foot attribution to measure marketing performance. This metric calculates the number of new customers who visit your store after listening to your audio ad.
Integration With Other Digital Tactics
Beasley can merge your audio campaign with other platforms and techniques, delivering solid results. We offer digital solutions, such as search services, social media marketing and video ads. Our other digital tactics include email marketing and display ads.
Our flexible, versatile digital audio integration solutions give you many options to build brand awareness. Whether you want to drive online sales or attract new customers, at Beasley, we can help you achieve your marketing goals.
Launch Your Audio Campaign
As the popularity of digital streaming explodes, audio ads have become an important marketing tool. You can use streaming audio ads to reach younger, mobile-first audiences.
Our Beasley team can create compelling audio ads, delivering them to your target audience through our station sites and mobile apps. Leverage our platforms to reach streaming listeners on the go and grow your brand. Call us now for digital radio advertising in Charlotte.