Transform Your Brand's Visibility With Digital Out-of-Home Advertising in Charlotte
Hyper-Targeted Digital Out-of-Home Advertising
Digital out-of-home advertising is changing the way brands interact and communicate with consumers in public places. It combines the traditional impact of billboards with the flexibility and targeting capabilities of digital technology. DOOH advertising offers a fun way to connect with your target audience in Charlotte – you can speak to people in a certain location, people who have visited a certain location, or anyone visiting a place at a specific time of day. Without using a blanket approach, these hyper targeted campaigns ensure the most relevant people see your message for the best return on your marketing spend.
Location Network and Audience Reach
Charlotte boasts over 1,372 billboards, making it a prime location for impactful outdoor advertising. Doing the math means total impressions for a 4-week campaign can soar over 400 million*, ensuring your brand message is widely seen. Our team at Beasley Media Group can offer exceptional reach across key high-traffic locations for specific audience types and place our billboards in areas where people live, work and play.
- Static billboards: Generate around 2,500 impressions with static billboards.
- Retail stores: Generate around 50,000 impressions in shopping centers and malls.
- Wallscapes: Generate around 115,000 impressions with creative artwork in busy spaces.
- Wheat pastings: Generate around 500,000 impressions with paper or vinyl creative posters or artwork around the city.
- Street furniture: Generate around 600,000 impressions with ads on benches or bus shelters around Charlotte.
- Airport: Generate over 2 million impressions with ads in the airport.
- Transit: Generate around 5 million impressions with ads on buses, trains, or other modes of transport.
Format Options and Creative Specifications
DOOH advertising is all about giving you the most creative flexibility in the way you speak to your target audience in Charlotte. 62% of consumers notice digital billboards and there's evidence that these bright visuals and motion-activated ads can even significantly increase brand recall compared to static ones. At Beasley Media Group, our digital billboards come in various sizes and formats so that you can choose the perfect fit for your campaign. Here are some more details about what we provide:
- Dynamic and exciting ads: We offer a range of ad formats, from static images to full-motion videos, and can guide you on what may be best for your brand based on what has worked best for businesses like yours in the past.
- Creative specifications: Our digital billboards can display large-format creative content. Whether it's a single impactful message or a rotating series of ads, you have the flexibility to change your content as often as necessary.
- Customization: You can optimize your ads with custom graphics, animations and video elements to match your Charlotte brand's identity.
Targeting and Scheduling Capabilities
One of the most powerful features of DOOH advertising is its ability to target specific people at specific times for maximum impact. For example, you can reach people with billboards during rush hour when they're stuck in bumper to bumper traffic. With advanced technology like geotargeting and time-of-day scheduling, Beasley Media Group uses psychology to reach the right people at the right time:
- Time-of-day targeting: Schedule your ads during peak traffic times, such as during the morning rush hour or late-night event traffic when more people are likely to see them and/or when they're most receptive.
- Geotargeting: Our DOOH network can target people based on their location so that your ad appears in the most relevant areas. We place your ads near shopping malls or entertainment venues in Charlotte.
- Real-time updates: Our team can change your message as needed. If you're promoting a flash sale, event or last-minute offer, real-time updates give you the flexibility to respond to market trends, weather or other relevant factors.
Why Choose Beasley Media Group?
When you partner with the team at Beasley Media Group for a DOOH advertising campaign, you’re choosing a local media leader with roots in Charlotte. Here’s why we’re your ideal partner for DOOH advertising in the area.
Local Expertise and National Reach
At Beasley Media Group, we know the city of Charlotte. With over 60 years of experience in marketing, we understand Charlotte's demographics, behaviors and trends. Our presence in the area helps us create highly effective and targeted campaigns and gives us the best chance of ensuring your ad resonates with local audiences.
Comprehensive Data-Driven Approach
We use the latest data analytics to create hyper-targeted campaigns. The goal is to make the most of your advertising budget. Our DOOH platform measures and optimizes in real time so your message reaches the right people at the right time. We also use geofencing and demographic targeting so that every dollar you spend drives results.
End-To-End Service
At Beasley, we offer a full service, with creative concept development and campaign execution and reporting. Our team of experts works with you every step of the way to ensure that your DOOH campaign performs well.
Proven Results
Our digital billboards are proven to attract attention and inspire people to take action. With your ads placed in high-traffic locations in Charlotte, you know your brand will be seen by thousands of people every day. Our dynamic digital screens draw eyes in ways traditional billboards cannot and improve brand recall and customer engagement.
Plan Your DOOH Campaign With Beasley Media Group
Are you ready to get noticed in Charlotte? DOOH advertising takes the reach of traditional billboards further with finely tuned digital targeting. This ensures your message is as visible as possible and encourages the people who see it to engage with your Charlotte business.
If you’re ready to discuss the kinds of ads our team can create for you, contact us at Beasley Media Group today. View our available DOOH locations near you and explore the best spots for your next campaign. Let’s help you make an impact.